Station Profile

johnnycashFormat & Call Letters

Sweet Onion Country - WYUM FM 
Format Description

WYUM 101.7 FM plays the Hits Of Yesterday along with Today's Best Country. 

WYUM 101.7 FM plays the biggest Country music artists in America today. WYUM 101.7 FM plays Today's Best Country.

WYUM 101.7 FM targets affluent listeners 18 to 65 years old with the core audience in the 35-54 demographic. The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

101.7 FM listeners tune in to hear a wide variety of Country artists from George Jones, Hank Williams Sr and Tammy Wynette to Keith Urban, Eric Church, Lady Antebellum, Blake Shelton, Zac Brown Band, Luke Bryan, Sam Hunt, Tim McGraw, Kenny Chesney, and many more.

WYUM 101.7 FM's Country music format has quickly become a very popular at work choice for listeners.

WYUM 101.7 FM allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

WYUM 101.7 FM has wide demographic appeal with consumers who have purchasing power!

couple shopping 15Age Composition: WYUM 101.7 FM targets the affluent listeners 18 to 65. 

Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 year old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

Occupation: WYUM 101.7 FM listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

woman shopping 18

Household Income: WYUM 101.7 FM listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Education: WYUM 101.7 FM listeners are well educated.

-  Over 16 % Completed College or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Investments: WYUM 101.7 FM targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: WYUM 101.7 FM attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and other outdoor activities. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with WYUM 101.7 FM.

Lifestyle Profile

WYUM 101.7 FM listeners are in their prime earning and spending years.

WYUM 101.7 FM targets home owners. A huge category with these consumers is home improvement.

construction 15Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The WYUM 101.7 FM is targeted to reach active consumers in their prime spending years.

Sweet Onion Country 101.7 FM Listeners Have Purchasing Power

electronics 9101.7 FM targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WYUM 101.7 FM is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years. 


WYUM 101.7 FM Coverage Map

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